Stakeholder theory. 2.2.4. Geneva was EasyJet's first new base outside the United Kingdom. These cookies will be stored in your browser only with your consent. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Recommendations: 15
Low-cost carrier Government grants permission to purchase new Aircrafts. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Sociocultural impacts 7
Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Powerful Essays. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business
EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Which stakeholders are critical to the business? Stakeholder [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyJet under fire as flight chaos exposes carrier's operating model. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. By clicking Accept All, you consent to the use of ALL the cookies. Being competitive means the ability to withstand the market demand, ability . EasyJet company 1
[117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. [53] It also announced its first annual loss during the 25 year history of the company. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. The space saved by having smaller galleys allowed for the installation of 156 seats. 3.5.3 Customer support service 10
[83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Brand [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. It urged travellers to cut out the travel agent. . Airline, MARKETING RESEARH PROJECT This gives a load factor of 92.6%. Introduction 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Project management, Steps in Identifying Stakeholders
EasyJet has a unique geographical location because it was born in England. Local community and pressure groups. KLM Finally we apply these experiences to our job in the future. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Easyjet stakeholders. Also the product that airlines serve is a somewhat typical service. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Many companies are now using websites to communicate with stakeholders. A business is found to be polluting a local river. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Table of Contents
Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). London Gatwick Airport Ryanair Competitors and competitive advantage 11
In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. These were flown on two routes: Luton to Glasgow and Edinburgh. London Gatwick Airport However their expectations are plenty. Airline, INTRODUCTIONS
A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. A2 US Government and Politics A.J. Therefore it has to be differentiated with marketing processes. The airline's monthly inflight magazine is called The Traveller. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. P2 M1 and D1 Low-cost carrier "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. 3.3 Promotion 7
Government guidance and assistance available to travel and tourism businesses. Its principal activities include airline operations and aircraft trading and leasing. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). This method is incorporated into a strategy map that will form the basis for the development of a . Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? easyJet
Business ethics Identifying all of a firms stakeholders can be a daunting task. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. In terms of cost leadership, easyJet takes the second position after Ryan. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game
Pressure groups and government. External Impacts 5
What experience do you need to become a teacher? But opting out of some of these cookies may affect your browsing experience. Quality Glossary Definition: Stakeholder. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Strong operational efficiency leading to a low-cost model. Kyoto Protocol This website uses cookies to improve your experience while you navigate through the website. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. EasyJets Business Model Analysis
Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe.
Employees - they want to be . The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Airline Airline Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Brief
3.7 People 11
Branding 11
The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. 2.6.2 Legal factors that influence Easyjet Plc. All in all marketing is one of the most elements, Premium Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Southwest Airlines [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Easyjet Plc. Economical impacts 6
Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. The company was founded by . (Coauthor(s): Premium The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Carbon dioxide, organization. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. 1 minute read. Stakeholder analysis, Stakeholder Relationships
Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS
The airline modernised the building and painted it orange. Marketing easyJet Plc engages in the provision of passenger airline and carrier services.
Lets take a closer look at, Premium Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Management [85], EasyJet serves 136 destinations (as of February 2019). This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. References 16
[78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. This is particularly shared among young travellers and several business travellers. School Number: 110131060 What Stakeholders Want From Easyjet 2022-11-21. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Stakeholder Main Interests, Premium [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Return on capital, Premium [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. It is very difficult to classify easyJet's social responsibility activities. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. By September 2000 85% of total, Premium We will write a custom essay specifically for you. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?
EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. easyJet holidays was . Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. and
Marketing but lacking of traditional service. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. 3.1.3 Discounts 4
EasyJet has increased the amount of modern aircraft to Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. we will get information about EasyJet from the textbook and the Internet. Stakeholder analysis Stakeholder . [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Airline, Impacts of Tourism
This report will consist of an analysis of EasyJet's macro and micro marketing environment. Air France In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Start a PESTEL analysis for the general business environment of EasyJet.
[14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases.
Pricing The organization can be of any kind meant to realize certain goals by the society. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00
[58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Technological impacts 8
Low-cost carrier [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners.
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